Case Study: Bingen Violin

Bingen Violin is a lutherie workshop located in Minneapolis, MN that handcrafts high-quality violins, violas, and cellos. Each instrument that owner Peter Bingen produces is imbued with individual personality and is designed to inform a dynamic partnership between instrument and player. This spring, we worked with Peter to develop a brand identity that captured the spirit of his unique instruments.

Lutherie, the making of stringed instruments, is an art that has been passed down from master to apprentice for centuries. While designing the logo for Bingen, we drew inspiration from the rich history of lutherie that informs Peter Bingen’s craft. We examined the signets of notable violin makers throughout history, learned about the resonant qualities of the spruce trees in the Dolomites, and even studied the tools that are used to coax a violin from a piece of lumber.

The results are a brand identity that is a mix of classic and contemporary elements. The serif font used in the wordmark is serious and refined, carrying the stature of a luxury brand. Above the wordmark sits a monogram B like a regal crest. For those who are familiar, the monogram B icon also acts as a visual wink to the viola clef. The entire logomark has been weathered and antiqued like a fine violin. It’s a logo that is subtle and confident, designed to stand the test of time. When paired with a bold color scheme, the logo has a dramatic effect that’s reminiscent of the soaring sound of a well-crafted violin being played by a master.

Peter Bingen crafts violins that elevate their players to the next level of performance, and now the Bingen Violin brand identity helps tell the story of his illustrious work.