All About Logo Design
What’s so important about a logo?
Your logo is the first impression most people will have of your brand. This is why it’s important to use your logo to instantly connect with your target audience. The logo should very quickly tell the story of what your brand is about by using shapes, colors, and fonts. If your logo connects with people’s expectations, they are more likely to give you their consideration and turn into a client. If your logo is memorable it will be easier to convert your audience into brand loyal customers. Your logo is the face of your company; Let it work for you to attract clients.
What are some elements of a good logo?
1. Trendy vs traditional
Do you need a logo that will last you at least 25 years or do you want to a logo that plays into current events? This all depends on the type of company you have and what you want to communicate to your target audience.
2. Keep it simple
Limited color, basic shapes, and white space will make your logo more recognizable and more functional when used in a small space or when looking at it from a distance. A good rule of thumb used to be; does it fit on a post stamp? Nowadays we make sure it fits into a social media avatar.
3. Logo usability
A logo should look good online and in print. It should look good on a dark surface and on a light surface, and it should look good superimposed on a photograph or a moving image. Think of all the possible situations in which you need your logo to perform, and test for that.
4. Blend in to stand out
Consider the logos of your competitors in the industry, and also design trends. You want your logo to fit into the industry category but stand out from your competitors.
5. Unique to the business
Don’t go for a logo shape that has been overused. It’s important to stand out and not be confused with other brands. You also want steer clear of any possible copyright lawsuits. When your logo is unique and in-use you can take it one step further and legally protect the logo so competitors can’t profit from it by creating a copycat.
Why should I hire a designer to create my logo?
When starting a business you’ll encounter a lot of expenses, and a logo may not be at the top of your list when it comes to spending your budget. However, when you use a logo generator or don’t work with an expert, it’s unlikely that you’ll end up with a logo that will last.
An unprofessional logo won’t make that first good impression that’s so vital for starting any business. There also may be issues with usability, copyright, and brand recognition. As your business grows, you’ll want a logo that reflects your success and keeps up with competitors, so you will still need to spend time and money to redesign the logo and introduce your updated brand to clients.
Get your logo right from the start, and you’ll save a lot of headaches and money in the future.