Not Your Average Newsletter
Your newsletter subscribers are your biggest fans. They're your current clients, repeat customers, or folks who are interested in learning more about your brand and services. Drive sales by targeting your newsletter subscribers with a professional newsletter that provides content that they care about.
Our clients newsletters opening rates were 166% better than the average in 2022.
Our clients had an average open rate of 56.7% in 2022, and our most successful campaign saw an opening rate of over 80% that year!
To put things in perspective, the average opening rate of email campaigns in 2022 is 21.33%.
Here are some tips and tricks we learned over the years on how to build your campaigns to set them up for success.
Newsletter best practices
Build a strong subscriber list
Ask for e-mails during check out, host or sponsor events, or offer a freebie or discount code for signing up. Convert social media followers to subscribe by promoting the benefits of your newsletter such as exclusive content. Make sure to keep your list clean and remove duplicate addresses and accounts that bounce emails back. Always have an unsubscribe option so you won’t get reported as spam.
Design
Your newsletter should be branded and well designed using attention grabbing headers, high quality images and good layouts that perform well on both desktop and smartphone. A clean and well designed newsletter is more likely to be read.
Content
Your subscribers are your most loyal group and should be the first to know about changes within the business, sales, etc. This way they already feel informed when an announcement is made to the general public. For instance, they can be the first to profit of sales, or the first to test a beta program your company is working on.
Personalize
The more relevant your newsletters are, the better the open rate. Personalize your newsletters to your audience interests. If you are a global company and you want to promote an event happening in the Netherlands, you don’t need to send that info to all your subscribers because it won’t be of interest to anyone outside of the Netherlands. You can send a targeted newsletters to only your audience in the Netherlands making sure the emails you send are relevant to your audience.
Frequency
As a rule of thumb, we suggest sending one newsletter a month to stay in front of your audience without overwhelming them with emails. This is very general and it depends on what type of brand you are and what kind of information you are sending. You can send daily newsletters as long as your content is relevant and valuable to your subscriber.
Timing
What day and time is the best for sending a newsletter? Trends change but you can make use of some general information to start and fine tune as you collect more data on your newsletter campaigns and how your audience interacts with them. People are more likely to open newsletters mid-week. Monday’s are reserved for catching up on work emails, and Friday’s are… Friday! In general, emails send out between 8am – 9am and between 1pm – 2 pm do best.
Here are some of the branded newsletters Kazoo Branding has worked on
This informational newsletter has branded graphics for a cohesive and professional look.
An introduction to a new business with a blog attached to add an educational piece and a way to drive traffic to Chef Don’s website.
A branded thank you to new subscribers.
A celebration of the new year and a call to action with a button that links direcly to Todd’s scheduling tool.