Refreshing a spirited Northeast brand.
Battling big box retailers isn’t easy for a family business. So when new, chain-sized competition entered the local market, we armed Surdyk’s with a fresh new brand and ad campaign. Inspired by fine label design and quirky wine reviews, these ads rise above the corporate clutter and promise a memorable shopping experience.
Still Good for the Heart
For a very long time, Surkyk’s Liquor & Cheese Shop leveraged the advice from heart specialists that drinking red wine was beneficial to the heart. They developed a loyalty program called Heart Healthy. People purchased product and received points toward future purchases. When the medical community started backing off this claim, Surdyk’s had already developed a robust loyalty program – thousands of customers could purchase wine, receive points toward coupons redeemable in the store. Rather than abandon the program, they simply adjusted the program to focus on an annual donation to the American Heart Association. Program participants still get points and the American Heart Association receives an annual donation. This required Kazoo Branding to re-message and redesign the program according to the new focus with in store materials and digital advertising.