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Logo Design | Visual Identity | Branded Promotions | Sub-Branding

When women go through cancer treatment, it is a rough road for them and their family. Along with the disease, oftentimes there are financial difficulties. Pay It Forward Fund, through its affiliation with several regional hospitals, helps cancer patients pay ordinary living expenses such as utility bills, a mortgage payment or a truck payment. We helped them deliver this message over ten years ago with the line, “Cancer doesn’t care if you get behind on your bills, we do.” Along the way they learned that as important as the financial help is, sometimes there is the need for an emotional boost. We helped them introduce their Extra Fund that helps these same patients enjoy a day with their family, such as a Twins game, with supplementary brand graphics and the line, “Cancer doesn’t care if you’re not having fun, we do.”