Last week, we covered the beginning of Kazoo's branding journey alongside Blue Village Grill, a new quick-serve restaurant in Blaine, MN. From choosing the location to determining the visual identity, all the way to the interior design, we've been there alongside entrepreneur and owner Rafi as he started this new businesses from scratch.
Once we were down the road with the name, fonts and brand colors identified in the brand standards, website design was a natural extension and the copy was based on the key messaging we developed along with the core brand essence. To assist the SEO we maintain a weekly blog with links, menus and specials.
Facebook and Instagram pages were created before the restaurant opened which created interest and a pre-opening buzz. People wanted to know what the menu would be and the overall type of restaurant, in advance. Beside creating some buzz, we were able to learn what people’s expectations would be.
Hey, what else would it be, except the logo. When we created the logo, we tested the final design against everything from menus and business cards to a sign on a building. We were confident it would work.
The interior design
This might have been the most fun and satisfying part of this “start-from-scratch” project. We grabbed the brand standards book with all of its design elements and PMS colors, and used them to color block the restaurant with the various sections painted in dramatic blue, soft blue and orange accents, along with design elements, and the mission statement. And for a little Mediterranean nostalgia, a mural of Rafi’s home town was added.
Blue Village Grill had a soft opening just few weeks ago, and it’s already busy and getting rave reviews. Next time you're in Blaine, make sure to stop in and enjoy a great meal!