As mentioned in a previous blog post, I do some graphic design work for a local skate shop & skatepark in town, 3rd Lair. This summer, one of the designers there approached me and asked if I could create an illustration and help design a Girls Skate Club t-shirt for the shop.
The copy for the shirt was to say "Support your local Girls Skate Club", and the whole design had to be only one color. As for the illustration, my art director, Oskar Barrett, wanted a girl skateboarding, with sort of a 50's - pin-up - retro vibe. He pointed me towards Glam Doll Donut's aesthetic as a direction.
I started out by creating an inspiration mood board, both to get an idea of what the 50's/retro clothing and hairstyles should look like, and also to give myself some direction for illustration style. Next, I took to Instagram, and began adamantly scrolling through all of my favorite skateboarders' feeds, trying to decide what trick I wanted to depict on the shirt. (See: Lizzie Armanto, Samarria Brevard, Nora Vasconcellos)
As I looked at images of skateboarding, I began sketching. During this process, I filled more than 10 pages of my sketchbook with drawings of women skateboarding- some better, others not so good. Eventually, I narrowed down my sketches to three different directions that I presented to the skate shop. These were still rough, but developed enough to get the general idea across.
The art director chose one of the directions, and asked for a few tweaks: emphasize the pool coping more, and add “3rd Lair” into the illustration somewhere.
Finally, we discussed shirt choice and color. While the shirt focused on women skateboarding, the audience for it would be men, women, boys, and girls. Both fitted and uni-sex shirts were decided on, so that women could choose a more fitted option if they wanted, but supportive boys and men could still rock the shirt. A white shirt with red ink gave a classic feel, while a light-yellow with blue ink option was a pop of color.
The shirts were sold by 3rd Lair at their Minnesota State Fair booth, and were a hit!