From the Sketchbook: Men's League Hockey Logo

My brother Eric plays men's league hockey in Chicago, and his team needed a logo. Or at least, a better logo than the one they had. He wanted final artwork in a week, and had a small budget. That meant working quickly.

This was a personal project, but I thought I would share the process with the Kazoo friends and fans out there.

First, Eric sent me a few logos that he liked, particularly hockey jersey designs and badges. It was important to his team that their logo incorporate some symbolism of Chicago. With this in mind, I checked out the Chicago flag design, as well as the Chicago skyline.

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After some exploration and sketching, I sent Eric three different logo options. Since there was such a short turn-around time, these were still in the very rough stages of development, but were fleshed out enough to convey the general idea. After discussing the options with the rest of his hockey team, Eric instructed me to continue working on option #2.


Next, I created the design in Adobe Illustrator. The basic layout was simple to construct, however there were a few details that caused trouble. I spent a lot of time playing with the angle of the hockey stick, and the placement of the 4 stars. Eric and I also went back and forth about what font to use. For color, I used a coral/orange color with gray on a black backdrop. This was something Eric knew he wanted, as he really liked this color combo on both the Flyers and North American Under 23 jerseys (shown above).


Once we finally settled on a design, he sent it off to a company that specializes in designing and printing jerseys (they took care of designing the rest of the jersey). Now, the jerseys are fully printed and in action on the ice. As Eric told me, “The boys are pumped”.