The use of visualized information has increased 9900% on the internet since 2007, according to Google Trends. But why does this matter? Enter the graphic designer, who takes information and turns it into understanding through design. For our client, Jewish Federation of Greater St. Paul, Mila had the task of creating an infographic that focused on how Jewish Federation can build a cohesive and inclusive Jewish community. The beauty of Infographics is that they can explain difficult information in a clear and understandable way. As Mila says, an infographic is more than just using the brand’s colors. It is the brand essence come to life through visuals. This is especially important because infographics cut through the information overload we experience daily and make it easy to gather a brand’s essence in an engaging way.