Talent Poole Branding Project

 Talent Poole represents non-union voice, print, and on-camera talent. The business was successful but it needed to evaluate its services and develop a more focused marketing strategy.We helped Talent Poole analyze its revenue and prioritize its targets, and then we developed a brand essence that allowed the company to connect emotionally with those targets: casting agents, advertising agencies, marketers, production companies, and independent producers. The new brand essence enabled Talent Poole to articulate its capabilities and to create stronger relationships with its targets. Its revenues have tripled, and the agency continues to grow and expand its offerings.

"Pre-branding, I didn't have a vision for Talent Poole. I've definitely got a vision now. And it doesn't involve business cards or letterhead or snappy emails or monthly mailings or any of that stuff. It's just a matter of having the right language on the tip of my tongue--the words that make me feel confident when speaking about my business to others. It's crazy. It's just words. But they're my words. Kazoo worked through tons of ideas and questions and fears and thoughts, and figured out what Talent Poole needed most." -Geanette Poole, founder, Talent Poole