Recycling paper into counter tops and furniture.
A simple college art project turned into a business. They learned paper could be recycled, processed, and pressed into a hardboard type of material and later fabricated into counter tops and fashioned into furniture. The “green” target audiences were architectural firms, corporate architects, independent design / builders and furniture manufacturers. The name was compelling and suggestive of the end product. The whimsical paper airplane as part of the logo, spoke to the creative aspects and potential product applications.