Targeting the disco generation.
Minnesota Eye Consultants
People, who were dancing to disco fever in the 70’s and wearing paisley, were approaching the age when they needed extra-special eye care. Minnesota Eye Consultants wanted them to be aware of their new lens technologies, which were Multifocal lens implants, allowing patients to see like they were 30 again, read small type and see objects in the distance. The print and broadcast campaign successfully targeted this group with creative showing an attractive member of the disco set.