Hormel Foods "Engineering Sustainability" Project
Hormel Foods is one of the world’s most successful food brands. The company also practices environmental sustainability in its food processing plants, but it needed some help telling its corporate employees about these green initiatives. To help spread the word, we wrote several “Sustainability Stories” documenting the company's green engineering projects. We also created an Environmental Sustainability sub-brand that was distinct and memorable and which fit nicely into Hormel's overall brand strategy.
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