The Photo Tells the Whole Story

. . . well almost.

Our client, Suppys Multivitamins for children has a great story to tell. Their vitamins
contain 6 organic green veggies and fruits, 11 different minerals, vitamin D3, folic acid
and it also tastes good to the kids. As important as what’s in Suppys is what isn’t.
No sugar. Nada. Nothing. Turns out, the competition has a lot of sugar. 

No sugar is a big part of Suppys story, so we asked just how much sugar does the leading
competitor have in their bottle of vitamins?

The answer is equivalent to 80 sugar cubes.

That’s a lot so the Kazooks decided to tell the story in a big way with a poster at point of
sale. We dashed over to Lund’s & Byerly’s in our neighborhood and bought enough
sugar cubes to show what 80 sugar cubes really looks like. Created a fun tabletop photo,
added a headline and minimal copy, and the differentiating, no sugar story was told in
dramatic fashion.

sugar_blog1.jpg
 In the photography studio, we experimented with different ways to display 80 sugar cubes.

In the photography studio, we experimented with different ways to display 80 sugar cubes.

 
 The final poster result!

The final poster result!