New Business Model for Chiropractics

You raked your lawn yesterday, and you wake up with a fierce pain in your left shoulder. Maybe you played golf with your pals because you haven’t been able to touch a club for 7 months; and after 18 holes, decide another nine holes wouldn’t hurt. But the next morning it turns out it did hurt. Your back is killing you.

Pure Health Chiropractic has a quick answer to these aches and pains. It’s called Pure Health Quick Fix and it allows patients to go to an app where they can see the wait time for an appointment in real time, and instantly book a same day appointment.

Our job was to create a new name, a sub brand identity that worked with his current brand identity plus had legs of its own; along with this, there was need for posters and post cards and a social media campaign. It’s working. Dr. Mancini sees the patient, diagnoses the problem and treats it safely and efficiently in 30 minutes, and sends the patient on his or her way. It should be a good fit into people’s active life styles.

 
 Business cards created for Pure Health Chiropractic, as well as a peek at some of our process work.

Business cards created for Pure Health Chiropractic, as well as a peek at some of our process work.

 
 A flyer for Pure Health to hand out to customers who come into their office.

A flyer for Pure Health to hand out to customers who come into their office.