We had the chance to sit down with our graphic designer Kelsey Duncan to hear about the vision behind Slim's new website. Read below to learn why fresh websites are necessary to keep brands current.
What are the benefits of keeping a brand's website fresh and current?
Slims was in need of a website that was more current and on brand. They needed something that really focused on their brand graphics and also highlighted some great food photography. They had bits and pieces, but they were missing the overall package that really hit a home run
How do customers view websites?
It is so important to stay current. Design is ever changing, and the world of web is highly competitive. If your site doesn't look current and with the times, the customer is going to go to someone else. It's all about building TRUST. If you look like you know what you're doing, the client/customer will trust you know what you're doing. In this case, you almost have to judge a book by its cover.