Your brand DNA, from your logo to how your employees interact with customers, says a lot about the kind of business you are. Every so often, it is a smart idea for brands to reevaluate their current brand expressions that consumers are interacting with to make sure their unique story is being told in the strongest way. This past year, we had the pleasure of helping Red Seat rebrand their website to do a better job of telling their story. Enter our graphic designers, Mila and Kelsey, who helped refresh Red Seat’s website. The mission was to make their website more brand-centric to capture the personality of their business: a cool, helpful group of people who you can depend on. See below to see how we brought the Red Seat’s brand essence to life with the launch of their new website.