Google wants it to be!
Our web developer, Barbara Schendel wants to tell you a little bit more of how you make your website mobile friendly.
Until about a year or year-and-a-half ago, the way I did my web pricing was that mobile-friendly (aka "responsive") sites were optional, to allow people to save money if needed. It was a $450 add-on so about half of new clients opted out of it.
Well, now that decision has come back to bite people in the rear. Google has recently announced that mobile-friendly websites will now receive preference in search engine result rankings. This means that if two companies are equal in every way (for the purposes of ranking), the mobile-friendly one will be listed closer to the top, before the non-mobile one.
Since SEO ranking is a critical thing for most websites, and up to 50% of users (more or less depending on industry) are now on smart phones, I am encouraging everyone to add this to their website as soon as they can swing it. It usually takes between 3 and 6 hours to do, but to keep it simple (and economical) I have lowered the price by $100 to help make it more feasible for people's budgets, so now it's just a flat $350.
If you are not sure if this applies to you or not (or if you don't have a smart phone to test on), go and run the test on your own site here: https://www.google.com/webmasters/tools/mobile-friendly/