« This American Life | Main | Social stratification in social media »
Friday
Jul312009

The pros and cons of co-branding

DateFriday, July 31, 2009

I just read a good article in BusinessWeek about the pros and cons of co-branding. The article and accompanying slide show focus mostly on well-known co-branding efforts by large companies like Breyers and Hersheys or K-Mart and Martha Stewart Everyday, but it offers sound advice for small businesses as well. We tell our clients that a good rule of thumb is to treat a co-branding partnership like you would a marriage: choose a partner who complements you and reflects well on your taste and judgment, and who won't embarrass or overshadow you. It also helps if the other company is tall, dark, handsome, wealthy, handy with a set of tools, and willing to squish spiders, centipedes, and other undesirables.

Comment5 Comments |

Reader Comments (5)

hello


great forum lots of lovely people just what i need


hopefully this is just what im looking for looks like i have a lot to read.

July 29, 2010 | Unregistered Commenterninccruinykam

You can can be found throughout artist bikinis, coats, shirts, dresses, hoodies, jackets jeans, pants, polo shirts, and tracksuit or else, what ever you want to positioned on to encounter the need from the fashion.

May 11, 2011 | Unregistered Commenterwuai

You can can be buy pandora found throughout a winter assortment and even a artist summer time assortment pandora online to positioned on trendy outfits in spite of the actuality that pandora us getting together with the need from the seasonal clothes. pandora necklace There undoubtedly are a variety of prestigious outlets of those branded firms precisely where you can simply purchase artist apparels for pandora beads yourself.

May 11, 2011 | Unregistered Commentermbt polska

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

Notify me of follow-up comments via email.