Here's something we hear way too often: "Branding? Thanks but no thanks. We don't really need a new logo right now."

When we hear this, our first instinct is usually to weep, stomp, or shudder because we are so tragic and misunderstood. But then we repress that nasty little instinct, and explain calmly and rationally that there is a whole lot more to branding than making logos.

See, the thing is, we do create logos, but they aren't the only thing we create. Though the final product--be it a logo, a website, a brochure, an advertising campaign, or any other piece of creative execution--is a big deal, it isn't the whole deal. And, in fact, "branding"--the process of helping companies create a distinct, marketable personality--isn't the whole deal either.

For new companies, companies going through a period of transition, or companies whose current brand is no longer representative of their business, branding and/or rebranding is a useful and necessary process. However, there are lots of other companies who have already established their brands and who have no need to change them. Believe it or not, in these cases we're big proponents of the "if it ain't broke, don't fix it" principle.

So what do we have to offer companies whose brands don't need any work? Plenty. But the main assets we offer are a deep understanding of the power of brand, a strong respect for existing brands, and a proven ability to apply existing brand strategy to new creative execution. We may not have built your brand from the ground up, but we can still help you apply it properly and consistently as you go forward with your ever-changing marketing and advertising plans. Whether you need something as small as a new sales brochure or as large as a multimedia ad campaign, you can come to Kazoo and know that your brand is in good hands.