Branded entertainment. What is it? Essentially, it describes content that is not an advertisement which a company has produced to promote its brand. As the name suggests, this content should have some entertainment value. You can read more about it at Wikipedia. 

At Kazoo, we're conflicted about branded entertainment's potential to influence consumers, mostly because it's done so badly so often. The following video from Microsoft is a particularly egregious example. Watch it. You will laugh.